The client is a software company that operates multiple products in several verticals. One of them is the financial/fintech industry. As the forthcoming PSD2 Secure Payment Authentication is coming into effect, hence is the demand for secure 2 FA authentication services. The company wanted to launch a mobile app that is a centralised place for generation and storage of OTP (One-time passwords) for multiple services. They approached Fram with the request to do complete branding, UX and UI Design.
Solution
Fram began the process with competition research and what are the alternatives existing out there. Based on research, we spoke with stakeholders and came up with UX flow. Afterwards we came up with several prototypes for the client. Once approved we focussed on creating the user interface. As a password manager app, colours and icons have to communicate credibility with the user, without being too boring for the millenials user base. Finally several logo ideas were put forward to the client.
Outcomes
The app was successfully launched and has a high rating on both Google Play and App store.
JEFF NORTHRUP
CEO, Founder CONCORD USA
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